History Essay Example | Topics and Well Written Essays - 750 words - 17

History - Essay Example Arab nationalism looked upon the encroachment of Jewish settlers into Palestine, as nothing more than an extension of European Christian interests and influence into Palestine, which needed to be checked. Thus opposition to Zionism and its presence in the Palestine as a part of Palestine interests emerged in the early 1900’s The roots of the Arab-Israeli conflict thus lie in the perception of the Arab’s that the presence of Jews in Palestine is an extension of the Christian Europe attempts to displace the Islamic rule in Palestine and pose a threat to the Islamic influence over Jerusalem (Thornton, 2008). The formation of Israel and the subsequent conflicts have seen the displacement of more than four million Palestinians from their native lands. Israel refuses to accept the return of these refugees and the status of these refugees continues to remain as a stumbling block to a solution to the Arab Israeli conflict (Asser, 2007).The status of Jerusalem and control over it was and still remains a thorny issue for the resolution of the Arab-Israeli conflict. The Israeli lay claims to an undivided Jerusalem as their capital, while to the Arabs giving up Jerusalem and its holy Muslim sites would be capitulation (Whitaker, 2000). Jewish settlements have come up in the West bank and Gaza, which are proclaimed areas of the limited self rule enjoyed by the Palestinians. These settlements in some cases have grown to be small cities. The encroaching Jewish settlements and the status of these settlements pose a severe problem in any resolution to the Arab-Israeli conflict (FAQ on Israeli settlem ents). The first core belief in Islam is that there is only one God and Muhammad as his Prophet. The God in Islam is omnipotent and a unique Being that rules the world. Islam requires its followers to know the will of God and become more subservient to it. The second core belief in Islam is

The New England Aquarium Case Study Example | Topics and Well Written Essays - 750 words

The New England Aquarium - Case Study Example The Aquarium has a multi-year diverse plan, which explains where we are at the moment, as well as acknowledges the successes we can use. It also recommends what we should do in order to make the institution become more inclusive and diverse in intended areas and better-equipped to serve and reach the diverse community. In this memorandum, I will provide a political and symbolic frame analysis of the case study, Diversity Programs at the New England Aquarium from the point of views of the COO, Cynthia Mackey. Additionally, I will also analyze the whole organization in frames, as well as three political recommendations and three symbolic recommendations that Cynthia can implement, discussing possible ramifications of the actions. The aquarium has tried formulating policies with the aim of making it an institution that attracts the broadest audience as possible. These efforts began in one side of the aquarium, the education department to try bring different people into its folds. These kinds of initiatives were funded by the government, in which it focused on bringing together adolescents to participate in the available youth programs, in addition to being paid. The youth programs were successful but were disruptive within the institution because of the longstanding assumptions and practices that clashed with expectations and needs of other people. With such feelings running high, Cynthia Mackey who is the department senior understood the crisis and therefore, sought to find ways to resolve the tensions. The New England Aquarium should engage the broadest constituency in its efforts to protect the aquarium or rather the blue planet. A work force which is diverse should provide skill; perspectives and experiences which will enrich the available programs in the institution, add creativity, enhance the working environment and strengthen their problem solving skills. If a diverse workforce is implemented, the community will stop regarding the institution as a preserve for wealthy families because every culture will be implemented. Additionally, when a diverse community comes together, they bring in new ideas, skills and experiences, and therefore, the institution will benefit from the diverse ideas from each community. Additionally, if a broadest constituency is engaged in the preservation of the blue planet, the institution will be well represented as well as benefit from a broad perspective of each community represented. When different people, with different ideas work together, they are able to make good decisions based on each represented culture within the institution. Therefore, representatives of each communi ty will represent each culture and as a result, the aquarium will be attracting everyone as its mission statement states. Additionally, as it name suggests, Diversity Programs at the New England Aquarium is an international community aquarium and therefore, coming up with a diverse workforce, will help the institution to work together towards the pursuit of a common vision and ideal. International community comes in all sizes and shapes, and therefore, they will represent an amazing diverse people in their values, in terms of economic, social, political, ecological as well as spiritual. The Aquarium opened its doors in 1969, and constructed the very first successful modern day aquarium. Its designs are innovative and the giant ocean tank

Why Did North America Win the Civil War?

Why Did North America Win the Civil War? Reasons for the North’s victory in the American Civil War are manifold, and it is unwise for the historian to attribute total decisiveness to any one reason. Abraham Lincoln’s inspirational leadership; greater industrial wealth and manpower; superior military strategy; the possession of a powerful Navy; the introduction of black soldiers into their ranks; the decision of European nations not to recognize the Confederate’s secession: all of these reasons and many others are argued to have been decisive for the North’s victory. The wise historian seeks to view the effect of these reasons in combination rather than as separate influences. To take one instance, the North’s naval blockade of Confederate ports was crucial for suffocating the export power and economy of the South, but this tactic was greatly strengthened by the decision of Britain not to break to blockade. Or to take another example: from the outset the North had far greater manpower than the South, but this advantage was consolidated by the incorporation of black slaves into that pool of manpower and by conscription policies that drew upon this manpower more effectively than those of the South. This essay then measures these various reasons in toto, asking how each affected the other and how ultimately they combined to prove decisive. * * * * * Historians on all sides agree that President Lincoln’s leadership during the American Civil War was a dominant reason for the Union’s ultimate victory. Lincoln’s political acumen and diplomatic skill, his knowledge of military strategy, his judgment on all fronts, and above all his moral authority and vigor made him indispensable to the Union’s cause. What is more, there was something unique in Lincoln’s dedication to the Union. In a certain sense he was the Union or at least a powerful symbol for it. Lincoln’s famous phrase ‘My paramount objective is to save the Union’[1] could be a motif that resonated throughout the North, and his unique commitment to the office of the President, to the Constitution and to the principle of democracy were of inestimable benefit to the continued conviction and morale of the North’s troops and civilians and to their various successes. None of Lincoln’s wartime acts was more consequential than when he issued the Emancipation Proclamation of January 1863. By declaring the freedom of all the slaves of the Confederacy, Lincoln transformed the American Civil War from what was originally a contest to maintain the Union into a struggle for freedom and democracy. This united the North in a moral purpose and gave solidity and resilience to the Union. Whilst Lincoln’s military decisions were often shrewd and decisive, it was his courageous legislative and constitutional decisions that contributed most to the North’s victory. Lincoln had campaigned for his presidency with the promise of pursuing democracy and legitimate government; yet the circumstances of the war forced him to threaten these beloved principles for the duration of the war. Lincoln put into abeyance habeas corpus, called-up the militia, manipulated the press, made declarations of martial law where it could not strictly be justified milita rily, allocated finance before congressional approval, suppressed draft riots with soldiers, and issued many other measures like these. Lincoln’s made extraordinary use of these executive powers and yet was not seduced by them. Thus he had a perhaps unique resistance to the temptations of personal power and this shone out to his soldiers and citizens who viewed him as a noble commander for whom they would willingly fight and die. By this strong and vigorous leadership President Lincoln stood for many people as an emblem of the Union itself. Lincoln also had a genius to peer beyond the implications of the Civil War for the Union alone. He detected in the conflict as few men could the larger future issue of democracy in the civilized world. Lincoln understood that the Union represented to many Europeans and others a symbol of democratic expectation and promise: the defeat of the Union in America would threaten the growth of democracy elsewhere in the world. He wrote: ‘T his is essentially a people’s contest †¦ to demonstrate to the world that those who can fairly carry out an election can suppress a rebellion; and ballots are the rightful successors to bullets’[2] and this conviction sustained his leadership through many crises. It is of course a conviction whose widest implications were known only to Lincoln himself. The effect of Lincoln’s leadership upon the war was strengthened by the quality of his generals and their superior military strategy. Pre-eminent amongst his generals was one man: Ulysses S. Grant. The outcome of the contest between General Grant and General Robert E. Lee was decisive for the North’s final victory. At the outset of the war Grant captured Fort Henry and Fort Donelson, won the battle of Battle of Shiloh and saved the surrounded Union forces at Chattanooga. These early victories led President Abraham Lincoln to appoint General Grant as lieutenant general or commander-in-chief of all Union forces – a rank specially created by Congress or him. General Grant’s military strategy was characterized by the distribution of his troops over wide areas and their coordinated attack upon several Confederate positions simultaneously. This theme emerged most strongly in Grant’s famous Overland Campaign against General Lee’s forces which commen ced in May 1864. Grant’s cleverly diverse strategies were difficult for the Confederate forces to predict: Grant his attacks between direct assaults, prolonged sieges and rapid counter-attacks. Grant’s military style was described as ‘that of a bull dog’ because he forever pressed forward, refusing to submit until the enemy had been defeated or surrendered. This tactic led to the slaughter of tens of thousands of General Grant’s men and to him being called ‘the butcher’; historians agree however that General Grant’s use of these tactics – and President Lincoln’s indulgence of them – were essential for breaking down the Confederate forces and for finally overcoming them. Moreover, General Grant was perhaps the first general in American history to glimpse the concept of ‘total warfare’ whereby it was necessary to destroy an enemy’s economic foundations – factories, farmlands, industri es etc., as well as to defeat them in battle. The strategies employed by General Grant in the Overland Campaign finally proved decisive when he fought to a draw at the Battle of the Wilderness and the Battle of Spotsylvania Court House, before finally forcing General Lee’s surrender at the Appomattox Court House April 9, 1865. * * * * The superior natural resources and manpower of the North meant from the outset that they were likely – if there was no foreign intervention – to win the war rapidly and with relatively light casualties. In 1860 the twenty-two states that would later continue in the Union had a total population of 22 million; the eleven states of the Confederacy had a population of 9 million (4 million of whom were slaves). In simple military terms this meant that the North had a far larger reservoir of manpower from which to draw either volunteer or conscript soldiers. Moreover, the North boosted its numbers by assimilating large numbers of black slaves who escaped from the southern states. The North had the further advantage of a superior railway system which allowed them to swiftly transfer troops from one battlefield to another. Moreover, the South made serious errors in its policies of conscription. At the beginning of the war the Confederate made the decision to rely upon volunteer soldiers for its armies. One historian wrote of the consequences of this decision that ‘Conscription would have been less odious if it had been made the excusive policy of raising armies at the outset †¦ It might have been regarded as a scientific way of allocating the man power of the country and distributing fairly the burdens of war’ (Moore, 1963). When the South belatedly turned to conscription men felt bitter and acrimonious about the policy; yet had it been issued at the outset it might have been received more favorably. The North was fortunate in its policy of conscription. They too had the eloquent appeals of President Lincoln with which to recruit new soldiers. In February 1861 Lincoln declared If all do not join now to save the good old ship of the Union this voyage nobody will have a chance to pilot her on another voyage.[3] This was an ominous warning that boosted recruitment significantly. Anticipating a rapid victory the North conscripted its soldier s for a three-month period only; whereas the South demanded one year’s service. Neither three-months nor one year were of course adequate to meet the needs of either army, but whereas southern fighters became disillusioned with the length of their conscription, the Union’s soldiers often gladly signed to fight again after their initial short period of conscription. This had a tremendous effect upon morale. In July 1861 after the first Bull Run the Union’s forces had suffered heavy defeats and the Union’s soldiers feared that their lives and properties would be threatened if they chose not to re-enlist. This necessity supplied President Lincoln with 500,000 extra troops at the vital moment. The South however convinced by the Bull Run that it was assured victory delayed for the whole summer and autumn the introduction of a policy of re-enlistment; thus when conscription was implemented through force in November Confederate soldiers were thoroughly demoraliz ed by being called to fight again. The Confederate Provisional Congress introduced the inept and foolish ‘bounty and furlough act’ in Dec. 11 1861 which gave generous but confusing freedoms to soldiers who chose to re-enlist. This incompetent decision disrupted the organization of the Confederate armies at a dangerous moment and weakened them considerably. The Confederate however weakened its potential manpower base by prohibiting the incorporation of its 4 million black slaves into its ranks for most of the war. The North was also highly industrialized in comparison to the South, and this allowed the North to produce munitions and military equipment that should have sustained and proved decisive against the largely agricultural economy of the South. To many historians it seems remarkable that the American Civil War lasted four years given the economic and manpower supremacy of the North. The Confederate however had the vital advantage that it needed only to protect its territory to assure victory (it could declare independence if the North remitted); the North however needed to attack. This attack consumed far greater resources that those needed for the defence of the southern states, and this is the principal reason why the conflict was so protracted. Eventually the superior supplies, industry and manpower of the North proved decisive. * * * * * ‘I never saw such fighting as was done by the Negro regiment †¦ The question that the negroes will fight is settled; besides they make much better soldiers in every respect than any other troops I have ever had under my command’ (Union General Blunt)[4] A principal reason for North’s victory in the American Civil War was their early realization that by incorporating black soldiers into their forces they would gain a vital manpower advantage over the South. In contrast, the Confederate’s slothful and belated realization of the need to enlist black soldiers was a strong contribution to their defeat. Historians estimate that as many as 180,000 black soldiers, in 163 units, were assimilated into the Union ranks during the American Civil War (McPherson, 1982) – and numerous others joined the Union Navy. This number represents as much as 10% of the Union’s total armed forces. The participation and influence of black forces in the war was enabled on July17, 1862, when Congress initiated two Acts permitting the enrollment of black soldiers in the armed forces; though official enlistment began in September of that year after the issue of the Emancipation Proclamation. The Union forces swiftly comprehended the importance of this decision and began to enlist black soldiers and sailors in large numbers. This enlistment was hindered however by the Union’s (and Confederate’s) prejudiced assumption that blacks would not be courageous and valiant soldiers. As General Blunt’s words tell, this assumption was quickly overturned amongst Union generals when black regiments were involved in a series of victorious battles against Confederate forces. The 1st Kansas Colored Volunteers were a powerful example of the influence that black soldiers could have upon the outcome of the war: contributing greatly to the success of the Battle of Island Mound, the Battle of Port Hudson, the battle of Honey Springs and many others. Perhaps the most significant single contribution of black soldiers to the war was when on July 17, 1863, they led the assault of the 54th Massachusetts against Fort Wagner. The desire of black soldiers to enlist in the Union forces was enhanced when Confederate forces committed atrocities against black such as the one at Fort Pillow. Events such as these, coupled with the existing idea amongst black slaves that the Union was fighting partly for their emancipation, led far greater numbers of black soldiers to join the Union than the Confederate. In sharp comparison, the Confederate army reacted viscously to the idea that black soldiers could play a decisive role in the outcome of the war. Although sixty to ninety-three thousand (Glathaar, 1996) blacks were involved in the Confederate in some form or another, the overwhelming majority of these were in non-fighting positions – musicians, cooks, cleaners and so on. Only at the end of the war did the Confederate wake up to the huge pool of manpower that they had thus far ignored. Indeed, for most of the war the participation of black soldiers in Confederation forces was legally prohibited. President Jefferson Davis made a serious and costly error when in 1864 he refused the suggestion of General Patrick Cleburne that the Confederate employ black troops in its forces in return for their freedom if they survived the war. Only in January 1865 after a further recommendation by General Lee to the Confederate Congress to permit the enlistment of black soldiers was a document si gned (Order 14) allowing this to happen. The lateness of this decision meant that that war was almost over before considerable black enlistment by Confederate forces could begin. Consequently, this failure of the Confederate was one of the most serious of the entire war and expedited their defeat. * * * * * The Union’s victory in the Civil War was much aided by the failure of European nations to give diplomatic recognition to the cause of the Confederacy. European recognition of the independence of the Confederacy would have enabled the southern states to call upon European nations to intervene in the civil war to uphold the Confederation’s right to independence. It was vital therefore for the North that this did not happen; fighting European forces as well as the Confederation armies would have seriously injured their chances of success. The decision of European nations to recognize the Confederacy has been attributed to several factors. Firstly, the North’s own diplomats proved highly successful in presenting their case to the European powers. This diplomacy was often forceful; W. H. Steward, Secretary of State, for instance instructed C. F. Adams, Minister to England, to warn the British to avoid ‘fraternizing with our domestic enemy’ lest they risked an Anglo-American war. A key diplomatic strategy of the North was then to present the South as rebels who had no legitimate rights to independence. Historians argue further that widespread sympathy amongst Europeans for black slaves meant that they were further disinclined to interfere in the civil war (Roberts, 1987). Unseen and unpredicted factors too such as crises in Denmark and Poland distracted the attention of Europe away from the American conflict. The continued failure of the Confederate forces to win consecutive battles meant that they co uld not convince European nations that the south could maintain its independence if granted – and European nations were never likely to militarily or economically back an unsuccessful war. The failure of the Confederate states to win European diplomatic recognition had much to do with the failures of their own diplomatic strategies. At the outset of the war the South predicted that since Britain depended heavily upon exports of southern cotton to sustain their own economy, that when the Union’s navy blockaded the export of this cotton Britain would be forced to intervene in the war. This intervention would ensure victory for the South and supply them with international recognition for their independence. Despite these predictions however Britain failed to enter the conflict and instead declared its neutrality in light of the blockade, as later did all other European nations. Britain had extended to the Confederation ‘belligerent status’ whereby it could draw international loans and trade internationally, but this fell far short of the military intervention and declaration of independence that the South had expected (Crook, 1975). What is more, Brita in had by its decision not to interfere militarily effectively condoned the blockade of the southern states by the North. Thus the effects of the British and European decision not to intervene were twofold for the Confederation. In practical terms, the South now had to confront the North alone and on an immensely more difficult single front. Psychologically, the morale and legitimacy of the secession had been bruised and damaged, and international approval effectively granted to the North. * * * * * This essay must end with the point with which it began: no single reason was totally decisive for the North’s victory in the American Civil War. That said, President Lincoln’s unique leadership and the superior industrial resources and manpower of the North were finally the most dominant reasons. In the aftermath of the first Bull Run in 1861 the Union’s forces were disillusioned and there was a danger that they would disintegrate because they had failed to seize the fast and easy victory that many had predicted they would. It required a man of President Lincoln’s personality, stamina, skill and vision to solidify the Union forces and to foster their perseverance through the long war which he knew was ahead. Lincoln himself was this unifying force: he was an emblem for the Presidency for the Constitution and for democracy. The supremacy of the North’s resources and manpower had been checked at the outset of the war by the need to attack the Confeder ate strongholds whereby the North consumed resources far faster than the South; yet despite this initial failure to make the advantage tell, these resources did finally overwhelm the Confederate defenders. Serious political and tactical errors by the Confederate during the Civil War meant that any slim chance of victory they had at the outset was washed away soon after the conflict began. The prohibition of black slaves from serving in Confederate forces and the delayed and ineffective introduction of conscription cost the South its opportunity to compensate for the North’s superior man power. Likewise, the political assumption that Britain and other European powers would move to break the Union naval blockade and so proclaim the legitimate independence of the South backfired disastrously. Once these errors had been committed and the North’s advantages handled effectively by Lincoln victory was assured. BIBLIOGRAPHY Belz, H. (1998). Abraham Lincoln, Constitutionalism and Equal Rights During the Civil War Era.  Fordham University Press, New York. Crook, D. P. (1975). Diplomacy During the American Civil War. Wiley, London. Curt, J. McLaughlin, M. (1977). Battles of the American Civil War. Sampson Low,  Maidenhead. Fuller, J.F.C. (1941). Conscription entry in Encyclopedia Britannica, Vol.6, p.282-6. London. Fuller, J. F. C. (1956). Decisive Battles of the Western World and Their Influence Upon History/From the American Civil War to the End of the Second World War. Cassel Co, London. Gallagher, G, W. (1997). The Confederate War. Harvard University Press, Massachusetts. Gienapp, W. E. (2003). Abraham Lincoln and Civil War America. Oxford University Press,  Oxford. Glatthaar, J. T. (1996). The Civil War’s Black Soldiers. Eastern National Park and Monument  Association, Conshohocken. Hattaway, H. (1983). How the North Won: A Military History of the Civil War. Urbana, Illinois. McPherson, J. (1998). Drawn with the Sword: Reflections on the American Civil War. Oxford  University Press, Oxford. McPherson, J. (1982). The Negro’s Civil War: How Negroes Felt and Acted During the War for   the Union. Urbana, University of Illinois Press. McPherson, J. (1984). Lincoln and the Strategy of Unconditional Surrender. Gettysburg  College, Gettysburg.   Moore, A, B. (1963) Conscription and the Conflict in the Confederacy. University of South  Carolina Press. Roberts, J, M. (1987) The Penguin History of the World. Harmondsworth, Penguin. Tripp, C.A. (2005) The Intimate World of Abraham Lincoln. Free Press, London. Tulloch, H. (1999). The Debate on the American Civil War Era. Manchester University Press,  Manchester. Westwood, H, C. (1992). Black Troops, White Commanders, and Freedom During the Civil War;   (With a Forward by John Y. Simon). Southern Illinois University Press, Carbondale. Footnotes [1] The Collected Works of Abraham Lincoln, Vol. 5. Letter to Horace Greely, p388. [2] Words spoken by President Lincoln after the surrender at Fort Sumter April 14th, 1861. [3] The Collected Works of Abraham Lincoln edited by Roy P. Basler, Volume IV, Speech at Cleveland, Ohio  (February 15, 1861), p. 216. [4] General Blunt after the defeat of General Douglas Cooper at Honey Springs July 17th, 1863.

Dances With Wolves Analysis Essay -- Movies Native Americans History P

Dances With Wolves Analysis The movie "Dances With Wolves" was produced in 1990 and directed by Kevin Costner who starred as the main character. "Dances with Wolves" tells us the story of a white man who gets acquainted with the Sioux, who learns to love and respect them as valuable people with a culture and who discovers how wrong white people's preconceived ideas about Native Americans are. A sense of adventure and drama is the feeling "Dances with Wolves" gives us. With this movie, Costner made his debut as a film director. "Dances with Wolves" scored "a total of seven Oscars for best directing, best script, cutting, music and sound effects." (Sanders, Simon D.) A common scene in a medical tent during the Civil War could describe the opening scene of the movie: Two doctors are bending over a soldier, ready to amputate his badly injured leg. The doctors leave the tent for a break just before the amputation. Soldier Dunbar uses this moment to pull back on his boot and stumbles out of the tent. He doesn't see a purpose in his life and wants rather death than a life with one leg. He gets on his horse and attempts suicide by riding across the enemy line. Surprisingly, the enemies are unable to shoot him, and his own solders are starring at him with disbelieve. They do respect him for his crazy, yet brave act. Dunbar's people take advantage of the moment of distraction and storm the enemies line, making a victory. Dunbar receives outstanding medical treatment and gets to keep his leg. As a decorated veteran, he chooses to take a post in the west because he wants to see the frontier before its gone. Dunbar is fascinated about the wide, open spaced no mans land: "The country is everything I dreamed it would be." ... ...it [the Indian Removal] was supposed to be voluntary, removal became mandatory whenever the federal government felt it necessary. The memory of these brutal forced marches of Native Americans, sometimes in the dead winter, remained vivid for years to come in the minds of those who survived. Paherman indicates that the Plains Indians Wars, "which raged during the last half of the 19th century, ended with the slaughter of Sioux men, women, and children, as well as the soldiers of the U.S. 7th Calvary, at Wounded Knee, South Dakota, on December 29, 1890." Works Cited: Costner, Kevin, dir. Dances with Wolves. Per. Kevin Costner, Mary McDonnell, Graham Greene, and Rodney A.Grant. 1990. Videocassette. Orion, 1991. Paherman. "Indian Removal." "n.d." 17 August 2001. Sanders, Simon D. We are fans of Kevin Costner. Biography. February 2001. 17 August 2001.

Outdoor Sporting Products Inc. Essay

Executive Summary Outdoor Sporting Products Inc. has a number of issues regarding its product management, marketing channels, marketing campaigns, pricing, sales force, technology, and its customer service lately. Profits are down and sales have declined over the last year. Mr. Hudson McDonald is the owner and Chief Financial Officer of the Outdoor Products and sees the need for change. Mr. McDonald is in control of the sales force and believes that sales are a weakness for the company. Mr. McDonald is curious to know how he can increase sales and profits for the company without completely changing the organization. There are many changes that can occur to improve the position of the company. Rectifying many of the departments weaknesses are key ways to help turn things around for Mr. McDonald and Outdoor Sporting Products Inc. Some changes are minor and others will take more time to incorporate. The business has a great sales base already but needs to explore new markets and find ways to penetrate those markets. Outdoor will need to shift resources around in production and marketing to make things possible. Finally customer service and technology will help improve the standing among the customers that are already loyal and help with successfully satisfying customer needs. I. Product Management Mr. Hudson McDonald being the President and chief operating officer of Outdoor Sporting Products Inc. has a few issues that may need to be addressed when dealing with Product Management. While a product manager should actually be in charge of this area. Mr. McDonald would undoubtedly be informed of some of these issues and decisions involved. Product management should never lose sight of 4 distinct areas: the target market, the intricacies of the product, what the business needs in order to succeed, and how to measure that success (van der Merwe). Mr. McDonald claimed that â€Å"with a few exceptions, Outdoor’s customers had little or no brand preference.† This is a terrible assumption to make when dealing with someone’s products. Mr. McDonald and the product manager should be looking into ways that can make the brand and products have more loyal customers. Apparently customers don’t view the products as setting themselves apart from the others to start ex clusively buying from Outdoor Sporting Products Inc. This would also deal with marketing. However, the products themselves need to actually be a quality product that the customers will appreciate and want to re-buy. The manufacturing of products looked like an area that could use a little work. While there is no numbers in the case indicating the costs of manufacturing; the percentages of where the products are coming from could be fixed a bit. 50% of the company’s volume came from imported products. This is an area where Outdoor could perhaps increase its self-manufactured products to perhaps increase revenues or gain more control over the process. Increasing self-manufactured products could mean growth  in manufacturing factories. There could be future growth within the company if things start to turn around a bit. This could result in space being an issue. These areas of issues can be easily fixed actually and can even help each other. A higher quality product will most likely be self-manufactured rather than imported. This can increase brand and customer loyalty. This also increases revenues in the end. Importing 50% of the volume and only have 35% self made can be a bit different. The company should perhaps 50% self made and 35% imported. This could help Outdoor control the process of manufacturing which increases the quality of the product. Even if this did end up costing a bit more, starting secure a preference from the customers could be a significant boost to the company. Growing the production process will be necessary at some point if the company starts getting issues figured out. Looking at the future, there will most likely need to be more space to manufacture Outdoor products. There will most likely be a need to build and increase production. Buying space will be a real idea that will need to be addressed. Perhaps doing so in the Midwest area in order to extend the reach of the company and increase the presence in an area that has a large amount of hunters and fishers. II. Marketing Channels There are a few very real problems with Outdoor Sporting’s marketing channels. â€Å"The route that the product takes on its way from production to the consumer is important because a marketer must decide which route or channel is best for his particular product† (Blunt). The first issue is that they have very little presence in large metropolitan areas. The reasoning behind it was poor customer coverage. While poor customer coverage could be a real issue within the large metropolitan areas; that doesn’t mean that the market is impenetrable. There are some real customers that are perhaps being overlooked by Outdoor by not attempting as hard in this market. Outdoor’s share of the market is only 2% to 3%. This is an area that has a definite need for improvement. There are customers out there that simply aren’t having the chance to purchase Outdoor’s products. Discount Stores are also being untouched. Mr. McDonald claims that there  has been a growth over the last 10 years in discount stores yet Outdoor Sporting Products has not developed a presence in these stores. It has been blamed on the pricing policy and the amount of pressure that customers put on the salespeople. While these issues also need to be addressed; it is still a poor business strategy to not follow the trend of the market. The market shifting to more discount store oriented means that Outdoor needs to find a way to put its products in these stores. People won’t even see your product in a discount store resulting in less brand awareness. One final issue in marketing channels is how distribution is set up. Every item is shipped from the factory and warehouse in Albany, New York. This could limit the organization in distributing their product. Every sale and every product has to be routed through the same place. While it might not be an issue at this time; it could become one if the company grows. Outdoor products will need to stay ahead of its growth from a manufacturing standpoint. There are some very realistic solutions to these problems. When it comes to dealing in large metropolitan areas. I would advise trying to start having a presence there. This can be done by allowing time for your salespeople to develop a presence there. Perhaps hit large retail chains within large metropolitan areas. It can be beneficial in that it helps with brand awareness and also opens up to a market that is not being utilized. Another solution is to start developing a presence at discount stores. If these stores are where the market is moving, then the company needs to shift with the market as well. Standing still will result in lost profits. Salespeople will need more time for these areas. Decreasing sales in stores of small to medium size from the already 6,000 could free up time. Reducing the amount to 4,000 stores and then putting yourself in 500 major retail locations could be beneficial. Then add another 500-1000 discount related locations and develop these areas. After time re-evaluate and see how things are going and what will need to be done. Also, pricing options will need to be addressed as well but will be explained a bit more in the pricing section. Distribution could be addressed with another warehouse. Another distribution warehouse could also perhaps help in customer satisfaction by decreasing shipping times and perhaps putting less stress on the existing  shipping and manufacturing employees. It could payoff in the future but will need to be done at the right time. It is always good to think about the future but perhaps increasing right away may not need to be done until business starts to pick up a bit as well. III. Marketing Campaigns Outdoor Sporting Products Inc. and Mr. McDonald are making a very huge mistake in marketing. The organization is not utilizing marketing to full way that it should be. Outdoor did not use magazine, newspaper, or radio advertising to reach either the retail trade or the consumer. This puts a strain on the sales force to be the marketers. While it might save some money; Outdoor is not attracting customers by having the salespeople be the major role in marketing. Magazine, newspaper, and radio advertisings do not reach near the audience as some other mediums but they are much cheaper and can still play a major role. Newspaper ads and magazine ads especially can be a difference maker in hunting and fishing. There are numerous hunting magazines and they play a major role in outdoor product purchases. Hunters and fishers will likely be more likely to buy gear that is supported in their favorite hunting magazine than something that is not in the magazine. The merchandising catalogue that Outdoor Sporting Products puts out every year can be useful today but also needs to be evaluated. Customers today tend to much of their purchases outside of catalogues. Catalogues are not what they used to be, especially with the internet being around. While it might be useful to some customers, there needs to be an evaluation of what that catalogue is costing to what it is bringing in. Improving marketing should be a must. â€Å"Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services† (Marketing 101). Start advertising in fish and game magazines to improve the marketing of the products. â€Å"By concentrating your efforts on one or a few key market segments, you’ll reap the most from small investments† (Marketing 101). Targeting fish and game magazines are a perfect strategy. It will definitely not hurt the company and should be relatively cheap compared to other means of marketing. Newspaper ads and radio ads can be secondary to the magazine ads but should  still be utilized. This is a good way for people to have brand recognition. Even the name being said in the background of someone’s radio can make all the difference in reputation. Marketing cannot be pushed to the back. Get marketing out of the salespeople’s hands. The product catalogue can be useful for re-buys it says but is not a good marketing tool if it is only successful in re-buys. The catalogue can still be produced but only make it available to the customers who actually use them, or at least want to use them. There’s no use in sending out 10,000 magazines for example if only 1,000 customers use them. Utilizing the internet can be very useful in this area to eliminate wasted magazine catalogues. Product catalogues are an outdated way of doing business and should eventually be scrapped all together as a way of doing business at Outdoor Sporting Products Inc. IV. Pricing The pricing of the products is having a direct negative result on Outdoors sale of products. â€Å"Deciding on the price is difficult because, in addition to the physical factors of cost and profit, price is subject to psychological factors, some of which are out of your company’s control† (Kalb). Outdoor Sporting Product Inc. gets its products from self manufacturing, importing, and domestic companies. Outdoor naturally has a markup of their products in order to make a profit and also pay for the products and employees. The problem though is the amount of markup that is being used on the products being sold. The markup is too high, especially for the trends of the market. Mr. McDonald reported that there was a markup of 50% to 100% on Outdoor’s cost for the item. The average markup across all products averages out to 70%. This markup has worked for Outdoor products but will need to be adjusted. Mr. McDonald himself has claimed that the customers are shifting more towards a discount store customer. Maintaining a 70% markup average could make things difficult when trying to spread into discount stores. The markup might be a result of a few different issues including shipping, manufacturing, and distribution issues as well. It is not put at 70% strictly because of profits. There has to be better ways to be able to lower the markup pricing though. Outdoor Sporting Products Inc. needs to find ways to develop business into  discount stores. Having a 70% markup simply won’t be very sensible. Outdoor will need to lower markup at these stores in order to develop a relationship with these customers. Outdoor needs to find a way to become profitable with around a 50% to 60% markup average across all products. This would lower prices which were a problem with developing markets in discount stores. â€Å"When you are pricing your products, what gives you control over the price is the uniqueness built into your positioning, or branding, strategy† (Kalb). Also, the development of another warehouse or manufacturing center in another location would lower shipping costs in general also. These could help lower the prices of Outdoor products. Each area can help another part of the company by fixing the issues. V. Sales and Sales Force Management The sales force is one of the biggest problems within Outdoor Sporting Products Inc. The case appears to be a straight compensation structure, but analysis of the information in the case quickly leads to the conclusion that a number of other issues are also involved, including training salespeople, evaluating sales performance, determining sales potential and territories, and the relationship between the sales function and overall marketing strategy. The salesmen with a guaranteed salary have a significantly higher than average earnings to sales ratio. The incentive plans currently in existence have several weaknesses. Some of the plans require that the salesman be in the territory the previous year to be eligible for payment of a bonus. This provides zero incentive for a first-year person and makes it possible to so the next year can provide a large bonus. The compensation is not working currently and needs to be addressed. Compensation could be changed by having a lower guaranteed salary. Eliminating some of the sales incentives such as the yearly improvement incentive could be productive. Start giving the salespeople a chance to really excel at selling products and help with money in the area of commission. The first four parts of the selling formula are routinely found in the catalog carried by the salespeople. It is questionable that knowing these  four pieces of information on all 700 items is worthwhile. Perhaps more knowledge of customer needs and benefits that the customer could derive from the products sold by the company would result in increased pride in the job and sales. It can be seen that the entire sales group needs additional training, and plans should be made to provide for training on an ongoing basis. Perhaps Mr. McDonald could use his best salesperson in the role of sales training. It is apparent that he is doing a much better sales job than any of his colleagues. The improved training for salespeople can only lead to more a efficient and motivated sales force. With the results of recent sales, it would be a good idea to take a close look at the practice of having the salespeople plan their own itineraries and the time to be spent on each sale. Although having each salesperson handle some parts of the job is normally usually a good idea, the results show that the salespeople may need some help in this area. The reporting system used now can provide a helpful data base to make these salespeople more effective in this area. Mr. McDonald leading the sales team could be a potential problem from some salespeople’s perspective. Mr. McDonald can lead the sales team but will need to perhaps make a few changes to his approach. His sales formula can still be utilized if he wants it to be but the amount of time and effort put in with Monday sales calls and daily reports could be counterproductive. There will need to be a better way of checking in with salespeople and dealing with daily reports. Perhaps have another sales team director who can deal with day to day operations while Mr. McDonald can deal with marketing and sales strategy. VI. Implementation of Technology Technology is underutilized within Outdoor Sporting Inc. There is no real mention of internet sales or how technology is utilized to make the organization successful. This leads to believe that technology is not an area of focus by this organization. The technology used by consumers today is indicative of how a company like Outdoor should be doing business. Using internet sales might affect sales of the sales force but can be seen as an upgrade in customer service in dealing with customer wants and needs. â€Å"The  Internet allows communication in two ways: static communication through Web pages, and dynamic communication through information being exchanged† (Golden). The company seems to deal with sales today strictly through catalogues and salespeople. Customer satisfaction would seem to increase if they could use the internet to help deal with their needs. Technology alone can improve the shipping process as well. Salespeople calling and handing in reports of sales could take time that could be used in manufacturing or shipping products. Even eliminating a day off of processing sales can make all the difference in the world to a store. Just looking to the future alone should indicate that technology will need to be utilized more than it is now. With technology advancing and new generations of customers who utilize technology, it would be wise to start using technology as a company as well. Develop an online catalogue or ways to process sales online. Online sales today are a major market and Outdoor is missing out on these customers by focusing on how to deal with salespeople. Even having salespeople utilize the online site with their customers could be beneficial to both sides. It could speed up processing and perhaps allow more time for salespeople to travel to other customers. There will always be technology that can speed up manufacturing and processing and it should never be overlooked. In this instance though, the shortcomings in utilizing the internet and network systems seems to be a mistake. â€Å"Networking systems allows users to communicate through traditional voice and video in a secure system† (Golden). Technology could really help streamline the buying process for customers. VII. Customer Service and Support Customer Service and Support should be staples of the organization especially within the sales force. Sales are regarded as some of the tougher jobs in dealing with people. Having great customer service skills can make the difference between making sales and looking for a different job. The lack of training and uniformity in this area for the salespeople is a cause for concern. There are potential sales that could be missed but the company doesn’t know how the salespeople are dealing with customers. The case doesn’t mention a customer service department but there is most  likely some customer support somewhere in the organization. If Outdoor Sporting Products Inc. starts to grow, customer service will be depended upon to maintain happy and loyal customers along the way. Training of the sales staff will be vital for increasing customer service and support among the salespeople. Sales depend on customer service and support. Commission based salaries depend on employees being good with people. The best salesperson is doing something right at Outdoor and needs to be utilized in order to train other employees. Perhaps his customer skills are something that should be used by everyone. â€Å"Customer service is that personal encounter, whether it be via email, telephone or in person. How you conduct that personal experience determines whether you create a customer that has loyalty towards your place of business† (Lake). There will need to be a customer service department for complaints from customers. The distribution channels will often times complain to the sales team but customers of the products will most likely want to deal with people in the company. This is where a customer service department needs to be key. Saving customers can help save and maintain loyal customers. This is where there will be employees that need to dealing with customers needs and relaying the ideas to other departments. Customer service is about improving the company by satisfying a customer’s wants and needs. VIII. Conclusion Outdoor Sporting Products Inc. have done a great job at setting up a great company with a potential to be profitable. While the case wants to deal a lot with compensation of the sales force, there are many areas that need to be improved. Mr. Hudson needs to realize that it is time for the company to develop along with the market and take the company to the next stage. Outdoor has become a bit stagnant and will have to change each of the areas listed above to an extent to return to profitability. There will undoubtedly be growth. Outdoor Sporting Products Inc. has a great company that is ready to take the next step to become a major sporting product company. Mr. Hudson just needs to help develop the company to help it reach its potential. References Blunt, L. (n.d.). Types of Marketing Channels. Retrieved December 12, 2014, from http://smallbusiness.chron.com/types-marketing-channels-21627.html Golden, R. (n.d.). How Today’s Technology Is Used in Business to Communicate. Retrieved December 12, 2014, from http://smallbusiness.chron.com/todays-technology-used-business-communicate-27351.html Kalb, I. (2013, October 2). Three Ways Companies Decide The Price Of A Product. Retrieved December 12, 2014, from http://www.businessinsider.com/3-powerful-pricing-strategies-businesses-should-always-consider-2013-10 Lake, L. (n.d.). What Role Does Customer Service Play in Marketing? Retrieved December 12, 2014, from http://marketing.about.com/od/relationshipmarketing/qt/What-Role-Does-Customer-Service-Play-In-Marketing.htm Marketing 101. (n.d.). Retrieved December 12, 2014, from https://www.sba.gov/content/marketing-101-basics References Continued Van der Merwe, R. (2014, September 17). Why Companies Need Full-Time Product Managers – Smashing Magazine. Retrieved December 12, 2014, from http://www.smashingmagazine.com/2014/09/17/why-companies-need-full-time-product-managers/

The Tortilla Curtain

Chris Farley English A Wilson October 30, 2010 TC Essay In the novel, The Tortilla Curtain, by T. C. Boyle a couple experiences life in California and never know whats going to happen. They find out life as they thought it would be, really isn’t how they imagined. They go through some great hardships that will forever change their lives and change their thoughts on things. Candido and America went through the most hardest times in this novel, they are illegel immigrants, they have no money, and Candido turns into a criminal doing all he can to survive. They came to the United States in hope of fulfilling their dreams.When they got here they thought they would be able to make a life for themselves and be able to live happily. Their views on that really changed when they had no place to live and hardly any food to eat. Being illegal immigrants there was really not much that they could do about food, money, a real job, and a place to live and call their home. He had to allow Amer ica to go and try and get work from the labor exchange when she made a very clear point when she said â€Å"We have maybe a cup or rice left, half a twelve-ounce sack of dry beans, six corn tortillas, no eggs, and no milk†(28).At this point Candido lost some of his pride and his manhood and he had no idea what he could to do earn it back. There was no way that Candido could have got a decent job and earn the house that he had promised his wife America before they came here seeing as he was illegal. He had promised her a house that was described as â€Å"A clean white one made out of lumber that smelled like the mountains, with a gas range, a refrigerator, and maybe a little yard for a garden and a place for the chickens†(28-29).He had to allow America to go and try and get work from the labor exchange when she made a very clear point when she said â€Å"We have maybe a cup or rice left, half a twelve-ounce sack of dry beans, six corn tortillas, no eggs, and no milkâ⠂¬ (28). With everything already being as bad as it was, America was pregnant and how would he be able to provide for his wife and his baby when she was born? Later in the novel it comes to a part where Candido and America leave their camp in the canyon and head for the city.Once they are there they come across a guy who asked them if they needed a place to stay, saying his aunt’s house was just around the corner. The guy led him into a trap where they beat him up and as he says â€Å"They got everything, every penny† (234). He fell for the trap and it made him think that he could not really trust anyone else but himself and his wife. There was no way that they could have gotten anything now and they had to make their way back into the camp in the canyon that they had left in the first place.Once Thanksgiving came around Candido had gotten a little bit of work and while he was at the market he was given a turkey. When he returned with the turkey they had fixed it all up so they could try and cook it. While that was all happening the flames from the fire had leapt to the trees and everything went up in a blaze. After they managed to get away from the fire and after they had a drink from the chinamans water hose they found themselves in a clump of bushes. While laying there Candido heard a noises from the leaves around them and in that instant America whispered to him â€Å"I think my water broke.The baby’s coming I can’t help it†(278). He had no idea what he was doing when he was delivering his baby, after all they were in the maintence shed and he had to make do with what was there. After the baby was born, it was time for them to move out of the shed and Candido had to make a house out of what he could. He finally made it out of some pallets that were held together with some nails. He turned into a criminal and was stealing dog dishes, dog food, and among other things. At this point he was climbing into peoples backyards an d taking what he needed.He happened to take a piece of green plastic from a greenhouse that one of them managed to have in their yards for his roof. After he made several trips to make something out of what he had he finally brought America and even though she didn’t want to be there she had no choice. While he was hungry he was thinking that some stew would be good and out of nowhere the cat appeared(Delaney’s cat) and Candido called out to it â€Å"Here kitty†(308). America wanted to know what was next after all of that and she asked Candido and he shrugged and said â€Å"I’ll find work I guess†(323).She made up her mind and told him â€Å"I want to go home and I don’t care if you come or not, it’s you they want not me. You’re the one†(323). She did not want to raise her daughter like that and Candido couldn’t do anything about their situation at all. He stood by the post office for hours trying to attract the a ttention of every pickup that pulled into the lumberyard, but he had no luck at all. He was making his way back to America when he noticed that someone was on the shoulder of the road up ahead.It was Delaney that was off on the side of the road and Candido froze. As he was thinking about the accident all over again he heard Delaney shout â€Å"You stay right there! †(331). Candido had made himself back to America and their little makeshift home, not realizing he was being followed by Delaney. Once he came in America told him that it looked like he saw a ghost and he responded with â€Å"I wish it was only a ghost†(349). He told her â€Å"it was the one with the red hair who hit me with his car, he scares me†(349).After eating and his clothes dried up America had told him that there was something wrong with Socorro’s eyes and she couldn’t see. Candido thought she was crazy and didn’t want to believe that his baby was blind. In that next insta nce Delaney appeared from nowhere and he held a gun but then he dropped it once he heard the roar of what was happening. Their homemade house fell to nothing and crumbled within the flood. They rode a pallet all the way down to the roof of the post office and that is when it hit Candido hard. He asked America â€Å"Where’s the baby? †(355) and she didn’t answer him.He was â€Å"numbed right through to the core†(355) and in that moment he saw the white face come up through the dark water and he reached down and took a hold of it. He saw that his baby girl Socorro was gone, lifeless and nothing could have changed that no matter how much he cursed about it and got angry. That was the worst thing that he could have had happen to him and he was angry, angry that his daughter would never be able to live the way he wanted her to and the way they should have lived. Candido and America went through a great deal of hardship over this novel and no one deserves to li ve like that.They had to make changes so that they could live and be able to try and live for what they came to the U. S. for. Neither of them got the dream life that they imagined but America sure grew from the experience. You can say that Candido was able to learn that your dreams in life don’t come as easy as you thought they would. You are going to have to make some kind of plan for life so you can go from that and know what you are doing.Works Cited Boyle, T. Coraghessan. The Tortilla Curtain. New York: Penguin Group, 1995. Print. The Tortilla Curtain In Part II, Chapter 3 of The Tortilla Curtain, Delaney’s life finally feels like it is returning back to normalcy. He is preparing a barbeque on a Sunday evening in mid-August, while his wife, Kyra is stretched out by the pool relaxing, but her work still by her side. They ate their dinner and began conversation about how she, â€Å"Kyra† had cleaned up Shoup, by telling Mike, her boss, that something need to be done or people would stop house shopping up here. Delaney began daydreaming about a meeting with Jack Jardine and a few of his neighbors. It was his first time meeting Dominick Flood and learning of his house confinement. The main agenda for the meeting was to disgust the wall the neighbors wanted to put up to keep the intruders out. To this Delaney was in complete shock. Upon returning from his daydream, the scene of yet another one of his dogs, Osbert, being swept up by the coyote in front of their eyes this time was of complete surprise. Delaney is definitely one that dominates Part II, Chapter 3 of The Tortilla Curtain. Delaney is still considered the liberal humanist, who believes in nature and feels that everyone should have right whether legal or illegal, but you can start to see him slowly evolve into a more reactionary racist, fueled by his anger of the accident and everything happening to him. Delaney has openness to anything around him such as his work but yet he is conscientiousness of everything that he does and what his family does. You see Delaney changing in this chapter by words he is using such as this statement he made to Kyra, â€Å" â€Å"Mexicans,† Delaney said, and there was no hesitation anymore, no reluctance to identify people by their ethnicity, no overlay of liberal-humanist guilt. Mexicans, there were Mexicans everywhere. † Kyra is conscientiousness about everything that she does, whether it being how her work has to be just perfect for the clients or how Jordan has to eat exactly what she wants him to eat. She is also an extraversion. She has so much energy and positive emotions that she puts into her job as a realtor. At the end of Part II, Chapter 3 of The Tortilla Curtain, I feel that Kyra is starting to feel like she is losing control over things in her live. First, Sacheverell and now Osbert has been captured by the coyote that she can’t seem to control by putting up a fence. THEME Immigrants â€Å"Mexicans† need to be stopped is one theme in this chapter. Kyra has had enough and she doesn’t want the scene of so many of them being seen by the 7-eleven on the boulevard as potential home buyers are driving by. She believes that’s the sort of thing they’re moving away from and she wants a good impression on the neighborhood. Another Theme in Part II, Chapter 3 in The Tortilla Curtain, is walls of privacy. The community of Arroyo Blanco Estates wants to protect itself from intruders on their land and community. They don’t feel safe anymore since the attack on Sunny DiMandia. They want to keep people that don’t live there out and they feel that putting up a wall will keep people and unwanted creatures out as well. A wall is a barrier to keep people and things out as well as to keep people and things in.

Telecommunication Engineering Standards essay

Telecommunication Engineering Standards essay Telecommunication Engineering Standards essay Telecommunication Engineering Standards essayThe development of telecommunication engineering standards is pivotal for contemporary telecommunication systems because they have to be balanced and compatible with each other. The introduction of engineering standards in telecommunication systems helps to develop those systems effectively and successfully because common standards create conditions for the create conditions for the development of homogeneous telecommunication systems, which can interact with each other successfully.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In actuality, telecommunication engineering standards are established by the Telecommunication Industry Association (TIA), which operates internationally and establish international standards. The introduction of international standards helps to develop common norms and principles applied internationally. In this regard, it is possible to single out the major engineering committees of TIA that determine telecommunica tion standards. For example, TR-8  Mobile and Personal Private Radio Standards is the committee that  develops  public safety  and radio equipment standards (Tanenbaum 125). Engineers should match those standards which focus on safety and information protection as the main priorities for engineers working with telecommunication systems.TR-14  Point-to-Point Communications Systems develops  cellular tower  structure standards, which are particularly important today, when mobile phones have become an integral part of the life of the modern society (Silva 201). TR-14 establishes standards for cellular tower structure, which determines the development of telecommunication systems providing mobile phone connection and related services. TR-30  Multi-Media Access, Protocols and Interfaces  develops  terminal equipment  standards, which engineers should take into consideration, while developing the terminal equipment for telecommunication systems (Viardot 136). In such a way, engineers should match those standards to create reliable and compatible terminal equipment. TR-34  Satellite Equipment Systems  develops satellite equipment standards for  DVB-S  and  Quality of service  (QoS) over IP protocols (Simmonds, Sandilands, van Ekert 319). These standards involve space technologies and help to develop reliable and safe standards of telecommunication systems used in the space industry. TR-41  User Premises Telecommunications Requirements  develops analog telephone,  digital telephone, and  VoIP  standards (Tanenbaum 165). In fact, these standards are still important, instead of the steady replacement of analog telephones by mobile ones. TR-42  Telecommunications Cabling Systems develops  structured cabling (fiber optic,  copper) and  data center  standards (Simmonds, Sandilands, van Ekert 321). These standards are particularly important today, when data transmission has become pivotal for international as well as national telecommunication systems. TR-45  Mobile and Personal Communications Systems Standards  develops  CDMA  and  WiMax  air interface  and  cellular  standards (Viardot 145). These standards are relatively new and open new perspectives for the development of effective telecommunication systems that facilitate the use of internet and phone connection. TR-47  Terrestrial Mobile Multimedia Multicast develops multimedia multicast standards based on the  DVB-H  protocol and  Forward Link Only  technology (Peters 133). These standards are helpful for the development of multimedia multicast standards that facilitate the development of telecommunication systems and improve the quality of communication. TR-48  Vehicular Telematics  develops  telematics  data transmission standards for vehicle manufacturers and fleet management (Peters 141). These standards open new opportunities for the development of vehicles involving the use of modern telecommunica tion systems. In such a way, these standards help to bring telecommunication systems to vehicles expanding the scope of application of telecommunication systems.TR-49  Healthcare ICT develops healthcare standards related to telecommunications networks (Macario 194). These standards are particularly important for the development of effective telecommunication systems within health care environment. For example, the introduction of electronic health records raises the problem of the adoption of effective and reliable standards that can secure telecommunication systems and provide them with effective solutions to enhance the quality of data transmission and to increase the data protection. TR-50  M2M-Smart Device Communications   develops  machine-to-machine  standards for enabling IP-enabled communication between devices and servers (Tanenbaum 169). These standards help to develop internet and related telecommunication systems. They help to enhance the performance of telecom munication systems and enhance the performance of IP-enabled communication systems. TR-51  Smart Utility Networks develops utility  mesh network  standards for enabling communication between metering device nodes and utility company systems (Tanenbaum 174). The development of smart utility networks helps to introduce network standards that are crucial for the communication between metering device nodes that open new opportunities for the development of effective and reliable telecommunication systems.In fact, the introduction of telecommunication engineering standards in the modern environment contributes to the development of compatible telecommunication systems. Engineers should take into consideration those standards to match international norms and standards and create systems that can operate at the national and international level. The enhancement of modern telecommunication systems facilitates the development of effective communication. The modern telecommunication syst ems require the development of effective system.Thus, the development of international telecommunication engineering standards by TIA is essential for the effective and reliable telecommunication systems. The development of effective telecommunication systems contributes to the enhancement of the international communication as well as national communication making physical barriers to disappear.

How to Find Trustworthy Sources

How to Find Trustworthy Sources Whether youre conducting research for a book report, an essay, or a news article, finding trustworthy sources of information is essential. This is crucial for a few reasons. First, you want to be sure that the information youre using is based on fact and not on opinion. Second, your readers are placing their trust in your ability to gauge a sources reliability. And third, by using legitimate sources, youre protecting your reputation as a writer. An Exercise in Trust It can be helpful to put the topic of trustworthy sources into perspective with an exercise. Imagine that you are walking down a neighborhood street and you come upon a disturbing scene. A man is lying on the ground with a leg wound and several paramedics and police officers are buzzing around him. A small spectator crowd has gathered, so you approach one of the bystanders to ask what happened. This guy was jogging down the street and a big dog came running out and attacked him, the man says. You take a few steps and approach a woman. You ask her what happened. This man was trying to rob that house and a dog bit him, she replies. Two different people have given different accounts of an event. To get closer to the truth, youll have to find out if either person is connected to the event in any way. You soon discover that the man is a friend of the bite victim. You also realize that the woman is the dogs owner. Now, what do you believe? Its probably time to find a third source of information and one who is not a stakeholder in this scene. Bias Factors In the scene described above, both witnesses have a big stake in the outcome of this event. If the police determine that an innocent jogger was attacked by a dog, the dogs owner is subject to fines and further legal trouble. If the police determine that the apparent jogger was actually involved in an illegal activity at the time he was bitten, the wounded man faces a penalty and the woman is off the hook. If you were a news reporter, you would have to determine whom to trust by digging deeper and making an assessment of each source. You would have to collect details and determine if your witnesses statements are trustworthy or not. Bias can stem from many causes: Stakeholders ambitionsPreconceived beliefsPolitical designsPrejudiceSloppy research Every eyewitness account of an event involves points of view and opinion to some degree. It is your job to assess each persons trustworthiness by scrutinizing their statements for potential bias.   What To Look For It is nearly impossible after an event has occurred to determine the exactness of every detail. The following tips will help you determine the trustworthiness of your sources: Every writer, lecturer, reporter, and teacher has an opinion. The most reliable sources are straightforward about how and why they are presenting their information to the public.An Internet article that provides news but does not provide a list of sources is not very trustworthy. An article that lists its sources, either in the text or in a bibliography, and places those sources into context is more reliable.An article that is published by a reputable media organization or reputable institution (such as a university or research organization) is also trustworthy.Books are generally considered more trustworthy because the author and publisher are clearly stated and they are held responsible. When a book publisher publishes a book, that publisher takes responsibility for its truthfulness.News organizations are generally for-profit businesses (there are exceptions, such as National Public Radio, which is a non-profit organization). If you use these as sources, you must consider their man y stakeholders and political slants. Fiction is made up, so fiction is not a good source of information. Even movies based on real events are fiction.Memoirs and autobiographies are nonfiction, but they contain a single persons point of view and opinions. If you use an autobiography as a source, you must acknowledge that the information is one-sided.A nonfiction book that provides a bibliography of sources is more trustworthy than a book that does not.An article that is published in a scholarly journal is usually scrutinized for accuracy by a team of editors and fact-checkers. University presses are particularly good sources for nonfiction and scholarly works.Some sources are peer-reviewed. These books and articles go before a panel of non-stakeholding professionals for review and assessment. This body of professionals acts as a small jury to determine truthfulness. Peer-reviewed articles are very trustworthy. Research is a quest for truth. Your job as a researcher is to use the most trustworthy sources to find the most accurate information. Your job also involves using a variety of sources, to reduce the chances that you are relying on tainted, opinion-filled evidence.

A summary of the Chapter ‘We Cheer Jim Up

In the chapter ‘We Cheer Jim Up,’ Huck Finn and Tom Sawyer are faced with the challenge of stealing Jim from Tom’s Aunt Sally Phelp’s plantation without being caught. The fact that they have to dig Jim out of a small, dark shack does make this task much harder for the two boys, especially since it is guarded with dogs and other African American slaves. Huck Finn and Tom Sawyer both scheme together to come up with a brilliant plan. They even lie to a slave about their relation to Jim, so to keep their actual friendship with Jim, and their plot to free him, secret. Â  In this chapter, Huck actually feels extremely guilty for committing a sin—stealing some-one’s slave. Normally, Huck enjoys the thrill of living on the edge and engaging in unlawful activities. However, he suddenly feels very apprehensive about this act he and Tom are about to commit and even questions Tom about this. Â  His experience of being held hostage by his drunken father has also enabled Huck to cope and deal with difficult situations in a more mature manner than when he lived with the widow. Nevertheless, Huck is faced with a personal conflict within himself. While he desperately wants to free Jim, he is bothered by the potential consequences that he and, especially Jim, will have to face if caught. A main theme being developed in this chapter is the idea of superstition. The slave that takes Huck and Tom to the shack to see Jim talks about nothing but witches and how he is constantly pestered by their voices. Every sound he hears, he believes it is the witches returning to trouble him. This chapter also introduces one powerful symbol. One might say that the tiny shack symbolizes the bondage African American people experienced on plantation farms back in those days. The darkness and dismal conditions of the shack where Jim was chained and confound also represents the cruel treatment run-away slaves, and African slaves in general, were treated.

Transport and Inventory Management Essay Example | Topics and Well Written Essays - 3000 words

Transport and Inventory Management - Essay Example The fundamental concept of supply chain management (SCM) is one of the oldest concepts in the world of management. Almost 50 years ago, it was first introduced by Forrester (Mentzer, 2001). It has become one of the most popular and most widely researched concepts for the last ten years. According to Monezka and his colleagues the primary objective of supply chain management concept is â€Å"to integrate and manage the sourcing, flow and control of materials using a total systems perspective across multiple functions and multiple tiers of suppliers† (Mentzer, 2001). It is one of most important aspects in today’s business environment as it is a crucial component of overall value chain. This actually means supply chain is directly related to the aspects like customer satisfaction and value. In fact the main ‘purpose of supply chain management is improving customer satisfaction and value’ which is the main aim of a business organisation (Mentzer, 2001). Any sup ply chain is consisted of five main areas which are production, inventory, transportation, information and location. The effectiveness and efficiency of a company’s supply chain is dependent on the effectiveness and efficiency of these five areas. This paper focuses on two of these five factors, production and inventory. These two areas are analyzed in the context of Toyota which is one of those rare companies that are global renowned for their supply chain management. The paper provides a clear idea about the Toyota’s production system as well as its inventory management system. Moreover it also shows the way in which Toyota has identified and dealt with the capacities and limitations of its production system and inventory system. Production and inventory are two of the most fundamental concepts in the field of business operations. At the present business environment which is intensely competitive, efficient and effective production system as well as inventory system is the key

Yasunari Kawabatas Masterpiece Yukiguni Research Paper

Yasunari Kawabatas Masterpiece Yukiguni - Research Paper Example After his parents’ untimely deaths, he came to be raised by his maternal grandfather. He lost his grandparents at a young age either and by the time of his teens, was bereft of most of his close relatives. While graduating from the Tokyo Imperial University, Kawabata contributed to the magazine Bungei Shunju, which brought him to the attention of editors and well-known writers of that time, including author Kan Kikuchi. He went on to become one of the founders of Bundei Jidai (or ‘the artistic age’), a publication that became the medium for a new movement in modern Japanese literature. Kawabata also worked for a time as journalist and claimed himself to be deeply moved by World War II, which was apparently one of the greatest influences on his work. Kawabata allegedly committed suicide in 1972 by gassing himself, although this has not been conclusively proven. It is certain however that the early loss of his family and, by his own admission, the horrors of the war , left his work with a tinge of melancholy and sense of insecurity and loss. He was the first of two Japanese Nobel laureates – Oe Kenzaburo being the other – and is perhaps globally, the best-known Japanese writer in contemporary times, although his status in his native country as an author is still widely debated among critics (Miyoshi). Kawabata’s literary style is characterized by its free flowing imagery. He uses surprisingly original and unusual images in his stories that emphasize the poetic quality of his writing. In Yukiguni (Snow Country) for instance, the imagery employed is especially effective and beautiful in telling the emotionally charged love story of the geisha and the dilettante from Tokyo. Masao Miyoshi, in his review of Yasunari Kawabata talks about this ‘dependence of visualization’ as a result of his being essentially a short-story writer. Reiko Tsukimara in ‘A Thematic Study of the Works of Kawabata Yasunari’ ide ntifies ‘ryoshu’ and ‘aishu’ as two primary elements in Kawabata’s work. Ryoshu is described as an ‘intense emotional realization that you have found a home of your soul’ and aishu translates to ‘sorrow’ (Tsukimara 23). According to Tsukimara, these two emotions recur in Kawabata’s writing most persistently. They appear together as the recognition of finding a home for one’s soul or ryoshu is accompanied by a sense of profound sorrow or aishu as well. This paper will seek to explore what previous scholars have already commented on Kawabata’s writing technique and thematic concerns and test them on what has been called his masterpiece by Edward G. Seidensticker, Yukiguni or Snow Country. The paper will also explore if there are departures from his usual style and from what scholars like Tsukimara and Miyoshi assert. And finally, it will attempt to make fresh observations on Kawabata’s style through the study of Snow Country. Snow Country began as a short story that was published in 1935 in a literary journal. It was published serially, with Kawabata reworking later, between 1935 and 1937. A new ending and a collation of seven pre-existing versions appeared in 1937. Kawabata again worked on the story and between 1940 and 1941 the story was again published in journals in two sections. These two sections were merged by Kawabata in 1946, with another piece added in 1947. The book as it stands today was the result of combining nine previous versions, published in 1948 (Seidensticker). This complex and long publication history of the story and the its ‘piecemeal’ nature as Seidensticker calls it in his introduction to Snow Country’s translation reiterates the idea of Kawabata as being primarily a short-story writer. The repeated editing and elaborating of what began as a

Theories and Concepts in Leadership and Management Essay - 1

Theories and Concepts in Leadership and Management - Essay Example A leader nurse takes responsibility and guides the staff in accordance to the nurse ethics. A nurse leader identifies the strength of other staff members and utilizes to create an effective model (Kelly, 2012). Management on the other hand is an elective or appointed position. A manager works based on goals set by an entity, a successful manager is one who performs according to expectation (Kelly, 2012). Management in this case is authoritative. Consultations are done on a horizontal basis. A manager defers form a leader in the manner in which decisions is arrived at. A manager works with an aim of improving the quality and output while leader works on the negatives and work on them to ensure an appropriate working environment is created (Marquis & Huston, 2014). In some cases the two functions may overlap. In this case an authoritative manager may have the traits that qualify him as a leader. The manager works with the available staff while leaders work on their negative and motivate them towards better performance. He ensures the external and internal environments are functional and are effective to ensure quality performance (AANAC, 2013). In this case policy making and execution are enjoined as a single function. This would imply that the two functions overlap. An effective nurse should aim at ensuring the overlap created by these two functions is harmonized and effective system

Assignment 1 - Behavior Contract Part A & B Essay

Assignment 1 - Behavior Contract Part A & B - Essay Example emotional health, physical health, social health, spiritual health, intellectual health and environmental health. In other words, when a person strives to achieve wellness, he or she endeavors to strike the balance between these aspects. Thus, such a person is said to be leading a healthy lifestyle (McConnell 2014, pg. 49 ). As a young woman and a single mother of two daughters, life demands can at times overwhelm me. I have to keep track of every activity I partake to ensure that I observe all the aspects of my health and wellness. I have come to realized that I need to watch various areas of my life for achievement of health and wellness. Some of these key areas include my family’s nutrition, body exercising, management of friendships and family relationships, decision-making, stress management, life fulfilment and financial management among others. I hope that by formulating this health behavior contract, I will manage my health better, and expectedly, develop more as a good mother to my daughters and be more physically fit. Like anybody else, I have my strong points and my weaknesses in life. For this reason, I clearly understand the need to focus more on my strengths while striving to improve on my weaknesses. For example, I have very creditable socializing skills, and thus I am able to keep friendships for long. It is through this strength that I have developed a very cordial relationship with my daughters and family as well. Additionally, I have devised great ways of fighting and managing stress in my life through engaging in activities such as taking yoga classes, openness and problem sharing with trusted friends and meditation. On the contrary, I have some few areas that I need to improve such as on financial discipline, eating patterns and inconsistent exercising. Looking at my strengths and weaknesses as highlighted above, I can acknowledge some of the positive health behaviors that I

The French Revolution Essay Example | Topics and Well Written Essays - 750 words - 2

The French Revolution - Essay Example The primary roots of the French Revolution were the political and economic interests of various influential leaders, and the widespread social injustice in France and the colonies due to the monarchy’s and nobility’s abuse of the masses which led to economic hardships and the absence of civil rights and liberties for all. Scholars and other individuals underscored the political motivation behind the French Revolution. Thomas Ott underscored the political aspects of the revolution in St. Domingue. He noted that during the early eighteenth century, â€Å"tensions gathered in St. Domingue between bureaucrat and grand blanc, grand blanc and petit blanc, white and mulatto, mulatto and black, black and white† (188). He is saying that racial divisions promoted divided political interests where political leadership had become more and more important for each racial group. John P. McKay and other scholars agreed that political motivation affected the revolution in St. Domingue. Slaves wanted to be free, mulattoes wanted to be elevated to white status, while the white elite saw the French Revolution as a way of increasing control over their local affairs (596). At the same time, some of the members of the National Assembly were considered as wanting power for their own and riding on the movement as a wa y of gaining political power, which Toussaint LOuverture noted when he addressed the French Directory in 1797. He said that he wanted to enlighten the Directory â€Å"to prevent the enemies of the present system from spreading themselves on our unfortunate shores to sully it with new crimes† (534). He is saying that he wants to prevent the government from being invaded by people who want to apply slavery once more. It can be argued that he wanted to protect the interests of the people from those who wish to use the Revolution to advance their political and economic interests because St. Domingue is the

Theories and Concepts in Leadership and Management Essay - 1

Theories and Concepts in Leadership and Management - Essay Example A leader nurse takes responsibility and guides the staff in accordance to the nurse ethics. A nurse leader identifies the strength of other staff members and utilizes to create an effective model (Kelly, 2012). Management on the other hand is an elective or appointed position. A manager works based on goals set by an entity, a successful manager is one who performs according to expectation (Kelly, 2012). Management in this case is authoritative. Consultations are done on a horizontal basis. A manager defers form a leader in the manner in which decisions is arrived at. A manager works with an aim of improving the quality and output while leader works on the negatives and work on them to ensure an appropriate working environment is created (Marquis & Huston, 2014). In some cases the two functions may overlap. In this case an authoritative manager may have the traits that qualify him as a leader. The manager works with the available staff while leaders work on their negative and motivate them towards better performance. He ensures the external and internal environments are functional and are effective to ensure quality performance (AANAC, 2013). In this case policy making and execution are enjoined as a single function. This would imply that the two functions overlap. An effective nurse should aim at ensuring the overlap created by these two functions is harmonized and effective system

The French Revolution Essay Example | Topics and Well Written Essays - 750 words - 2

The French Revolution - Essay Example The primary roots of the French Revolution were the political and economic interests of various influential leaders, and the widespread social injustice in France and the colonies due to the monarchy’s and nobility’s abuse of the masses which led to economic hardships and the absence of civil rights and liberties for all. Scholars and other individuals underscored the political motivation behind the French Revolution. Thomas Ott underscored the political aspects of the revolution in St. Domingue. He noted that during the early eighteenth century, â€Å"tensions gathered in St. Domingue between bureaucrat and grand blanc, grand blanc and petit blanc, white and mulatto, mulatto and black, black and white† (188). He is saying that racial divisions promoted divided political interests where political leadership had become more and more important for each racial group. John P. McKay and other scholars agreed that political motivation affected the revolution in St. Domingue. Slaves wanted to be free, mulattoes wanted to be elevated to white status, while the white elite saw the French Revolution as a way of increasing control over their local affairs (596). At the same time, some of the members of the National Assembly were considered as wanting power for their own and riding on the movement as a wa y of gaining political power, which Toussaint LOuverture noted when he addressed the French Directory in 1797. He said that he wanted to enlighten the Directory â€Å"to prevent the enemies of the present system from spreading themselves on our unfortunate shores to sully it with new crimes† (534). He is saying that he wants to prevent the government from being invaded by people who want to apply slavery once more. It can be argued that he wanted to protect the interests of the people from those who wish to use the Revolution to advance their political and economic interests because St. Domingue is the

Report on the Analysis of Ineffective Communication in the Workplace Essay Example for Free

Report on the Analysis of Ineffective Communication in the Workplace Essay This report will analyse and examine issues of interpersonal behaviour in the workplace. It will describe a scenario observed concerning communication and will include an analysis of the problems that occurred. A conclusion will be made which will lead to recommendations to prevent this situation from recurring. 2. 0 The scenario The main conflict in this scenario transpired between persons B and C (see appendix 1) on the shop floor of B Q. Person B had previously spoken rudely about person C to person D. Persons D and C are good friends, therefore person D informed C about the incident. Person C then discussed the issue with Person A who had a one-to-one meeting with person B. The outcome of the meeting was that Person B should have an informal meeting with person C to resolve the issue. However, person B avoided holding this meeting and instead chose to speak to person C on the shop floor in the presence of customers. (See appendix 2 for the transcript of the scenario). 3. 0 Transactional Analysis and Effective Communication Transactional Analysis assists when evaluating this situation as the model is a popular way of explaining the dynamics of interpersonal communication. It was developed by Eric Berne in 1949 and has two fundamental assumptions; all the events and feelings people experience are stored within them and can be replayed, and that personality is made up of three ego states that manifest themselves in gesture, tone of voice and actions. The child ego state is described as the ‘feelings state’ and involves people behaving as they did when they were a child. This includes three sub-states which are the ‘free or natural child’, the ‘little professor’ and the ‘rebellious child’. The free or natural child state focuses on genuine feelings, acting on impulse and letting others know how we feel. The little professor state is creative, questioning and experimental. As the name suggests, the rebellious child state invokes rebellion, frustration and withdrawal. The adult ego state involves behaviour that concerns thought processes and can be defined as ‘the thoughtful’ state. This state focuses on data collection, reality testing and objectiveness. The parent state is described as the ‘taught’ state and consists of two sub-states; the nurturing and the critical parent. In this state, people take responsibility and tend to behave in ways learnt from parental figures. The nurturing parent state involves caring for other people, whereas in the critical or controlling parent state people have a tendency to lay down rules and boundaries and insist on their own method of getting the job done. Exclusions of ego states occur when someone is permanently using one ego state and cuts off the others (see appendix 7). There are three types of transactions in communication; complementary, crossed and ulterior (see appendix 3). When both parties’ ego states match, this is a complementary transaction and communication can continue. Crossed transactions occur when one party addresses a different ego state to the one the other party is currently in. The communication in crossed transactions disintegrates and can result in bad feelings. Ulterior transactions involve a crossed transaction on a psychological level, however on the surface the ego states seem to match leading to people playing games with one another. Strokes are units of recognition and are given and received via the five senses. Positive strokes are life and growth encouraging, whereas negative strokes are the opposite and cause the recipient to feel dejected. Transactional analysis assumes that our characteristic ways of feeling and behaving derive from the way we feel about ourselves in relation to other people. These are referred to as the four life positions and consist of â€Å"I’m not OK, You’re OK†, â€Å"I’m not OK, You’re not OK†, â€Å"I’m OK, You’re not OK† and â€Å"I’m OK, You’re OK† (see appendix 4). Body language is another method used to communicate and can assist when deciphering an underlying message that someone is trying to purvey. According to Pivcevic, â€Å"it is commonly agreed that 80 per cent of communication is non-verbal† (Mullins, L. J, 2010, pp 235). Effective communication is achieved by attending, reflecting and following (see appendix 5). This benefits both the listener and the speaker as it aids the listener in thoroughly understanding what the speaker is saying. Attending is non-verbal communication that signifies someone is paying careful attention to the person talking. Attending includes body posture, gestures, eye contact and an environment free of distractions. Following skills require the listener to offer openers and encouragements. Openers are non-coercive invitations for the speaker to talk and include judgemental, reassuring and advice statements. Opening questions and silence can be used as they encourage and concentrate on the concerns of the speaker rather than the listener. Reflecting skills avoid both speaker and listener problems. Words are perceived differently to people and listeners can often become distracted. Reflective responses are non-judgmental and help the listener to grasp the feelings of the speaker. Guirdham’s cycle of perception and behaviour can also aid in analysing communication as perceptions can alter the way in which we behave, thus having an effect on communication (see appendix 8). 4. 0 Analysis of the scenario By applying the Transactional analysis model, it is evident that when person B approached C, she was speaking from her critical parent ego state. This state is condescending and admonishing and can cause the addressee to feel discouraged. When replying, person C speaks from her adult ego state which is objective and rational, presenting a crossed transaction as B was addressing a different ego state to that of which C is currently in (see appendix 3). Person B should have shifted to an adult ego state to ensure that the states matched, amending it to a complementary transaction. However, B replies she has no time denoting that she is speaking from her critical parent ego state and sending out negative strokes. Her abrupt and loud tone insinuates she is defensive and angry. Her body language also gives an implication of her underlying message as she is walking away from the situation with her arms crossed, suggesting she is uninterested. Person C is rational and relaxed with her body language, making constant eye contact and positioning herself closely to person B, signifying she is listening intently. C’s ego state shifts to a rebellious child state when B’s body language and attitude is perceived as rude, abrupt and unconcerned. This subliminal communication causes an argument to break out and C begins to speak vociferously. The clenching of her fists and words spoken infer this shift in ego state. A change in behaviour occurs due to C’s perceptions of B’s behaviour (see appendix 8). Person A then interrupts the conversation and speaks from a nurturing parent ego state; this is presumed as he interjects with a question, â€Å"are you okay guys? † He places a hand on person C’s shoulder, signalling a display of power over her. At this point, person B begins to fiddle with her pen, suggesting a transition out of her comfort zone and showing she is uncomfortable in the situation. By this point, person C is very distressed and is deep in a rebellious child ego state. Her body language conveys feelings of anger and frustration as she is frantically waving her arms. Person B is reluctant to apologise or be sympathetic throughout the incident, indicating her ego state has not changed. This implies that she is currently in an arrogant life position as she feels she is not in the wrong (see appendix 4). She walks away, with her arms crossed expressing hostility and disregard to the situation. Person C reverts back to an adult ego state towards the end of the conversation and realises that she needs to calm down and clear her head. She also displays anxiety as she begins to bite her lip. Person A has maintained a nurturing parent ego state throughout as he is caring and tries to control and pacify the situation. 5. 0 Conclusion In conclusion, person B has inadequate communication skills. The crossed transaction, exclusion of other ego states and current life position (see appendix 4) of person B combine together to make her appear arrogant and uninterested, leading to conflict between the two parties. Attending, following and reflecting skills (see appendix 5) should have been applied to the conversation on B’s part to ensure effective communication took place. Person B’s disregard to instructions given to her by A could be due to the age gap between the two. According to Hart (Mullins, L. J, 2010, pp 101), age gaps can lead to conflict in the workplace as there is a dispute between age and experience. 6. 0 Recommendations To avoid this situation recurring, person B should receive training on interpersonal skills (see appendix 6), attending, following and listening (see appendix 5), enabling her to understand her own behaviour, other points of view and improve communication skills. Person A should hold an informal, one-to-one meeting with B and discuss possible outcomes of the meeting, such as training. Person A should identify whether B is in a constant ‘arrogant or cosmetic’ life position as she could have been having a bad day when the argument broke out. If it is found that her constant life position is ‘I’m OK, you’re not OK’ then an attempt should be made to modify this as it has a negative effect on communication. Person A should ensure this is carried out in a conscientious manner to prevent another conflicting situation from occurring. Person A should avoid singling out B as this could demotivate her from joining work shop training, so should offer the opportunity to every employee. This informal, fun atmosphere may help to improve person B’s opinions of others and alter her current life position. Another method of altering person B’s life position is to offer counselling but should be suggested at a later date if workshops fail.